LA-based Boosted Commerce, the consumer e-commerce platform, has acquired FoxyBae, a haircare brand.
WHO: Founded in 2017, FoxyBae has built an omnichannel haircare brand that consists of a comprehensive line of wet products and electronic styling tools sold through DTC, and across retailers like Amazon, TJ Maxx, Marshalls, Target, CVS, Fabfitfun, and Ipsy.
Boosted Commerce buys, builds, and grows high-quality commerce brands. Though its use of proprietary data and technology, Boosted identifies market opportunities, product trends, and emerging brands. Boosted then fuels rapid growth of its portfolio using its "Boosted Brain" playbook containing over 750 e-commerce operating procedures. Boosted has acquired over 30 brands, which boast category-leading products distributed across Amazon, Walmart, and other retail channels along with a competitive D2C presence. As successful entrepreneurs in their own right, Boosted's founders, Keith Richman and Charlie Chanaratsopon, not only bring strong retail and digital marketing experience to the organization, but are also passionate about helping founders achieve their vision.
WHY: FoxyBae joins the Boosted portfolio of over 40 brands, expanding and strengthening Boosted's portfolio of better-for-you brands in the beauty, health, and wellness category.
FoxyBae's acquisition will strengthen the rest of the Boosted portfolio. The company's undisputed claim among retailers like TJ Maxx, Marshalls, Target, CVS, Fabfitfun and Ipsy will accelerate efforts for Boosted's other brands, presenting further access and opportunities within traditional brick and mortar and other wholesale distribution points.
IN THEIR OWN WORDS: "FoxyBae's leadership has proven that they intimately understand the hair care market and their customer base," said Keith Richman, co-founder and CEO of Boosted Commerce. "They have built a brand of high-quality, highly coveted products through their customer-centric approach to product development, distribution and marketing. A company with this kind of foundation aligns perfectly with our desire to focus on goods that have the right product-market fit. As we bring FoxyBae into new territories with our wealth of resources, we are excited to learn from their team and grow even further into this category."
“I'm really proud of our team and how hard we've worked to build up FoxyBae. We've learned so much along the way, and I'm very excited that there's still so much room to grow," said FoxyBae co-founder Miguel Gauthier. "We got excited when Boosted recognized our potential and presented the opportunity to help bring FoxyBae to the next level. Our employees are also very excited by the additional resources and to join the amazing team at Boosted. We can't wait to see what's next for FoxyBae.”
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